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The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar
This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted ...
Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important ...