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Sirion Chaipoopirutana (4)
Pronthip Praiwan (1)Sutinee Pramoj Na Ayudhya (1)Win, Khin Sandar (1)Zhang, Yue (1)Subject
Repurchase intention (4)
Customer satisfaction (2)Attitude towards products (1)Attitude towards website (1)Brand image (1)China (1)Food service (1)Functional value (1)Green lifestyle products (1)Green marketing (1)... View MoreDate Issued2016 (2)2015 (2)

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A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China 

Zhang, Yue; Sirion Chaipoopirutana (2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The ...
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Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)
The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage ...
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Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was ...
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Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)
The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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