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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar

Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)

The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...

The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar

Myint, Khine Cho Myo; Sirion Chaipoopirutana (2015-09)

This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted ...