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Author
Sirion Chaipoopirutana (2)
Pronthip Praiwan (1)Sutinee Pramoj Na Ayudhya (1)Subject
Repurchase intention (2)
Customer satisfaction (1)Food service (1)Green lifestyle products (1)Green marketing (1)Thai-owned Bangkok-based business (1)... View MoreDate Issued
2016 (2)

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Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)
The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage ...
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Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)
The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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