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AuthorKaveepong Lertwachara (2)Krisda Tanchaisak (2)Malinee Ronapat (2)Sirion Chaipoopirutana, jt. auth. (2)Amonrat Thoumrungroje (1)Apiluck Thammawimutti (1)Batra, Adars, jt. auth. (1)Cochran, James J, jt. auth. (1)Heiniger, Daniel (1)Kukreja, Shveta (1)... View MoreSubject
Assumption University -- Periodicals (12)
AU Journal of Management (12)
AU Journal of Management -- 2005 (12)
Academic achievement (1)Assumption University. -- Graduate School of Business. -- Master of Business Administration -- Study and teaching (1)Business networks (1)College students -- Thailand -- Finance, Personal (1)Consumer behavior (1)Consumer credit (1)Credit ratings (1)... View MoreDate Issued2005 (12)

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Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

Potjanee Muangsillapasart; Patricia Arttachariya, jt. auth. (Assumption University, 2005)
This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing ...
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The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok 

Apiluck Thammawimutti; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)
This study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand ...
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An event study of the economic impact of professional sport teams on local incomes 

Kaveepong Lertwachara; Cochran, James J, jt. auth. (Assumption University, 2005)
Many cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so ...
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The roles of intangible assets and website localization on the performance of Global Internet Startups 

Amonrat Thoumrungroje; Rose, Jerman W, jt. auth. (Assumption University, 2005)
Drawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on ...
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Dow Jones commponents and economic indicators : a factor analysis approach 

Kaveepong Lertwachara; Pattana Booncho, jt. auth. (Assumption University, 2005)
This paper explores the relationships between economic indicators and movements in the Dow components returns. There have been numerous attempts to identify these relationships: the Arbitrage Pricing Theory (APT), ...
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The regulatory use of credit rating :two-edged sword 

Malinee Ronapat (Assumption University, 2005)
This paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally ...
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An examination of the psychological contract in Thailand 

Krisda Tanchaisak (Assumption University, 2005)
This study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the ...
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A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers 

Heiniger, Daniel; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)
This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including ...
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Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study 

Kukreja, Shveta; Batra, Adars, jt. auth. (Assumption University, 2005)
The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality ...
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Emotional intelligence for employees' motivation 

Krisda Tanchaisak (Assumption University, 2005)
This article adopts a system approach to analyze the Porter-Lawler model. This model synthe- sizes two important motivational models: the expectancy and the equity models. The expectancy model describes the influence ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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