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Now showing items 1-10 of 12
Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand
(Assumption University, 2005)
This study determined students' perceptions of effective teaching characteristics which promote
learning in the Master of Business Administration (MBA) program, and identified personal factors
influencing ...
The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok
(Assumption University, 2005)
This study examined the relationship between brand equity, product attributes and consumers'
purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four
elements of brand ...
An event study of the economic impact of professional sport teams on local incomes
(Assumption University, 2005)
Many cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax
exemptions to persuade major professional sport teams to relocate to or remain in their area. These
cities do so ...
The roles of intangible assets and website localization on the performance of Global Internet Startups
(Assumption University, 2005)
Drawing from the literature on international entrepreneurship, marketing, and strategic
management, this paper investigates the roles of the firms intangible assets and the degree of website
localization on ...
Dow Jones commponents and economic indicators : a factor analysis approach
(Assumption University, 2005)
This paper explores the relationships between economic indicators and movements in the Dow
components returns. There have been numerous attempts to identify these relationships: the Arbitrage
Pricing Theory (APT), ...
The regulatory use of credit rating :two-edged sword
(Assumption University, 2005)
This paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel
Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally ...
An examination of the psychological contract in Thailand
(Assumption University, 2005)
This study aimed at investigating perceptions regarding psychological contract breaches, it
examined the employees perception, the incongruence between the employee and organization s
perceptions, and the ...
A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers
(Assumption University, 2005)
This study examined Bangkok Subways expected and perceived service quality between Thai
and non-Thai customers from either a European or North American country. Five dimensions of service
quality including ...
Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study
(Assumption University, 2005)
The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the
Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in
the hospitality ...
Emotional intelligence for employees' motivation
(Assumption University, 2005)
This article adopts a system approach to analyze the Porter-Lawler model. This model synthe-
sizes two important motivational models: the expectancy and the equity models. The expectancy model
describes the influence ...