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Now showing items 11-20 of 33
A Study of Factors Affecting Rabbit Card Usage in Bangkok, Thailand
(2016-06)
The purpose of this study was to identify influencing factors toward Rabbit card usage. In this research, the
dependent variable is Rabbit card usage, while independent variables consisted of compulsive purchase
tendency, ...
The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar
(2015-09)
The purpose of this research study was to examine the relationship between airline
image, service quality (in terms of tangibles, reliability, responsiveness, assurance
and empathy) perceived value and customer ...
Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand
(2016-06)
The objective of this research is to study factors affecting to behavioral intention to repurchase at
McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and
beverage ...
A Study of Relationship between Money Attitudes, Materialism, Credit Card Use, Perceived Social Image and Compulsive Buying Apparel at Shopping mall in Phathumthani
(2016-06)
Compulsive buying, which can be defined as an irresistible urge prompted by negative affectivity and resulting
in excessive and time-consuming retail activity, is generally perceived as having a negative influence on ...
An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China
(2016-06)
Customer satisfaction surveys have become one of the most important tools in the e-service industry to found
out about problems and determine how to improve online services. They are essential to e-commence
companies’ ...
Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar
(2015-09)
This study investigates the relationship between functional value, price consciousness, word
of mouth, brand image, attitude towards product and repurchases intention of a smartphone
brand. To do so, a survey was ...
An Analysis of Online Shopping in Thailand
(2012)
Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on ...
A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand
(American Society of business and Behavioral Sciences, 2010-02)
Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful ...