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Author
Sirion Chaipoopirutana (33)
Combs, Howard (5)Kriengsin Prasongsukarn (2)Lukose, Saji (2)Ahmed, Nahian (1)Bunthuwun Laohasirichaikul (1)Chanidapa Prompongsatorn (1)Haohan, Yao (1)Howard, Combs (1)Kannanat Vilaisai (1)... View MoreSubjectCustomer satisfaction (8)Repurchase intention (4)Consumer behavior (3)Assumption University -- Periodicals (2)AU Journal of Management (2)Brand image (2)China (2)Consumer satisfaction (2)Customer loyalty (2)Job satisfaction (2)... View MoreDate Issued2010 - 2019 (26)2007 - 2009 (7)

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A Study of Factors Affecting Rabbit Card Usage in Bangkok, Thailand 

Phonsaran Summaviriya; Sirion Chaipoopirutana (2016-06)
The purpose of this study was to identify influencing factors toward Rabbit card usage. In this research, the dependent variable is Rabbit card usage, while independent variables consisted of compulsive purchase tendency, ...
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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar 

Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)
The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...
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Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)
The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage ...
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A Study of Relationship between Money Attitudes, Materialism, Credit Card Use, Perceived Social Image and Compulsive Buying Apparel at Shopping mall in Phathumthani 

Kulwadee Kaewprapan; Sirion Chaipoopirutana (2016-06)
Compulsive buying, which can be defined as an irresistible urge prompted by negative affectivity and resulting in excessive and time-consuming retail activity, is generally perceived as having a negative influence on ...
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An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China 

Haohan, Yao; Sirion Chaipoopirutana (2016-06)
Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ ...
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Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was ...
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An Analysis of Online Shopping in Thailand 

Chanidapa Prompongsatorn; Nattapong Sakthong; Sirion Chaipoopirutana; Combs, Howard (2012)
Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on ...
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A Comparison Study of Service Quality, Customer Satisfaction and Word of Mouth between Thai and Cambodian Customers towards The Coffee Shops 

Sirion Chaipoopirutana (2015-11)
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A study of customer loyalty towards Caltex gas station in Thailand 

Sirion Chaipoopirutana (2015-11)
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A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand 

Sirion Chaipoopirutana; Nongnuch Likitsuwannakool; Combs, Howard (American Society of business and Behavioral Sciences, 2010-02)
Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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