Search
Now showing items 11-20 of 854
Environmental scanning practices during periods of high uncertainty
(Assumption University, 2004)
The research on environmental scanning practices of medium sized finance companies in Thailand, during
and after the 1997 economic crisis, shows that companies with well-organized and managed environmental
scanning ...
Strategic human resource management in Thailand
(Assumption University, 2004)
The purpose of this article is to review relevant literature and discussion about concepts, theories, and
approaches in strategic human resource management. Empirical studies of related subjects which have been ...
The importance-performance analysis of service quality in administrative departments of private universities in Thailand
(Assumption University, 2004)
Service quality is one of key success factors that lead an organization to success in this era of
privatization. To be a service leader is very important in all industries, including education. It is very ...
A study of teachers' burnout in relation to organizational citizenship behaviors and teaching experience
(Assumption University, 2004)
This study sought to explain the relationship of teachers 'burnout with organizational citizenship
behaviors and teaching experience. The Mas/ash Burnout Inventory was used to assess teachers' burnout
on the basis ...
Service quality in administrative departments of private universities in Thailand : strategies and recommendations
(Assumption University, 2004)
To be a service leader in the educational field, it is necessary for private universities to offer
quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service ...
The propensity to pay dividends : the case of Thai listed firms
(Assumption University, 2004)
This paper investigates the propensity to pay dividends of the listed firms in the developing capital
market of Thailand. It adopts similar methodology to Fama and French (2001) and explores the
propensity ...
A comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates
(Assumption University, 2014)
Customer perceived value is important as a key factor to predict consumption behavior, to un-
derstand consumer insights, and to create competitive advantage and develop marketing strategies. The
purpose of this ...
Employees' organizational commitment and their citizenship behaviors : a study on logistic land haulage providers in the Eastern Seaboard Industrial Estates, Thailand
(Assumption University, 2014)
Given the vulnerabilities of present businesses, logistic solutions have to be crafted and aimed at,
in order to get excellent service quality. As a labor intensive sector, the performance of logistic organi-
zations ...
The influence of customer experience on behavioral response in lifestyle centers in Bangkok
(Assumption University, 2013)
The purpose of this paper is to explore the influence of customer experience on consumer behav-
ior towards lifestyle centers in Bangkok using the Stimulus-Organism-Response (S-0-R) model. In
addition, the ...
Thai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia
(Assumption University, 2014)
The purpose of this study is to investigate the underlying factors for Thai students' destination
choice as well to explain the relationship between the influencing factors and decision making process of
Thai ...