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Sirion Chaipoopirutana (33)
Combs, Howard (5)Kriengsin Prasongsukarn (2)Lukose, Saji (2)Ahmed, Nahian (1)Bunthuwun Laohasirichaikul (1)Chanidapa Prompongsatorn (1)Haohan, Yao (1)Howard, Combs (1)Kannanat Vilaisai (1)... View MoreSubjectCustomer satisfaction (8)Repurchase intention (4)Consumer behavior (3)Assumption University -- Periodicals (2)AU Journal of Management (2)Brand image (2)China (2)Consumer satisfaction (2)Customer loyalty (2)Job satisfaction (2)... View MoreDate Issued2010 - 2019 (26)2007 - 2009 (7)

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The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar 

Myint, Khine Cho Myo; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted ...
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Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)
The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate ...
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The development and measurement of different service quality models 

Sirion Chaipoopirutana (Assumption University, 2008)
This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search ...
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A study on leadership styles, job related factors and organizational cultures towards Job Satisfaction of Teachers in the Diocese of Diphu, India 

Lukose, Saji; Sirion Chaipoopirutana (2015)
The purpose of this research is to investigate the relationship between the independent variables such as transformational leadership, transactional leadership, salary, job training, and supervision, working conditions, ...
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A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers 

Sirion Chaipoopirutana (Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using ...
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An examination of the influence of job-related factors, leadership styles, and job satisfaction in India 

Prathip M. Komolmas; Sirion Chaipoopirutana; Lukose, Saji (2016-02)
School teachers’ job satisfaction is crucially important in the provision of high quality performance as it has a positive influence on morale and the school’s output, and it also links to the productivity and efficiency ...
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An examination of the influential factors of packaging, price sensitivity and brand image on frozen food consumer buying behavior in Bangkok, Thailand 

Peeraput Thiendej; Sirion Chaipoopirutana (2016-02)
Packaging has been gradually taking on an important role as a way to serve consumers by providing information and delivering functions. The role of packaging is observed as a strategic tool to influence consumer buying ...
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The influence of brand attributes, perceived congruence, website image, advertising, emotional attachment, and consumer-company identification on corporate image of new model shopping mall in Bangkok 

Kannanat Vilaisai; Sirion Chaipoopirutana (2016-02)
The corporate image of a shopping mall is a focal factor, as the holistic images for reflection on the mall’s objectives, which influence customers’ perceptions of a good image on the professional services and the mall’s ...
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A comparison of Chinese and American tourist satisfaction in Thailand 

Sirion Chaipoopirutana (2009)
Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among ...
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Propositions and tentative model of factor effecting pirated software purchase intention 

Sirion Chaipoopirutana (2009)
The commercial piracy software is one complexity surrounding the phenomenon and it has become increasingly global. The trends will continue, and likely to accelerate which may be caused from many factors. The purpose of ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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