Now showing items 31-33 of 33
A Study of the factors influencing online purchase intention of consumer in China
This study identifies the factors that affect online purchase intention of potential e-shoppers in China. The data were collected by distributing self-administered questionnaires to respondents in Fujian Province of the ...
Diffusion of innovation in Asia: a study of internet banking in Thailand and India
This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai ...
Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important ...