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Author
Sirion Chaipoopirutana (33)
Combs, Howard (5)Kriengsin Prasongsukarn (2)Lukose, Saji (2)Ahmed, Nahian (1)Bunthuwun Laohasirichaikul (1)Chanidapa Prompongsatorn (1)Haohan, Yao (1)Howard, Combs (1)Kannanat Vilaisai (1)... View MoreSubjectCustomer satisfaction (8)Repurchase intention (4)Consumer behavior (3)Assumption University -- Periodicals (2)AU Journal of Management (2)Brand image (2)China (2)Consumer satisfaction (2)Customer loyalty (2)Job satisfaction (2)... View MoreDate Issued2010 - 2019 (26)2007 - 2009 (7)

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A Study of the factors influencing online purchase intention of consumer in China 

Sirion Chaipoopirutana; Pan, Ying; Combs, Howard (2010)
This study identifies the factors that affect online purchase intention of potential e-shoppers in China. The data were collected by distributing self-administered questionnaires to respondents in Fujian Province of the ...
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Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

Sirion Chaipoopirutana; Combs, Howard; Yuttapong Chatchawanwan; Vij, Vikrant (2009)
This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai ...
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Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency 

Ahmed, Nahian; Kitikorn Dowpiset; Sirion Chaipoopirutana (2018)
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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