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Now showing items 31-40 of 854
The relationship between price deals, perceived quality, and brand equity for a high involvement product
(Assumption University, 2013)
This study aimed to investigate the impact of price deals and perceived quality on the brand
equity in the context of brand knowledge and brand associations. This study extends the previous litera-
ture on brand ...
The acceptance of cosmetic surgery : a study on Thai women in Bangkok
(Assumption University, 2013)
The business of cosmetic surgery has now become a very lucrative and fast-paced industry as
appearance-enhancing treatments and procedures have become increasingly popular around the world.
A number of cosmetic ...
The relationships of financial assets in financial markets during recovery period and financial crisis : evidence from Thailand
(Assumption University, 2013)
The aim of this paper is to examine the long run relationship between SET index, gold price, 1-
year, 2-year, and 10-year Government Bond Yield (GB), and 1-month and 3-month T-bill rate in Thai's
financial market for ...
The firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010
(Assumption University, 2013)
Studies conducted in developed countries have dominated the literature on the detenninants of
dividend payment. Nonetheless, there is much variation in corporate governance between developed and
developing ...
Financial structures of the manufacturing corporate sector of Thailand around economic crisis : a decomposition measure approach
(Assumption University, 2003)
This paper describes an investigation into the financial structure of the manufacturing corporate sector of
Thailand before and after the economic crisis. The structure is important for financial statement analysts ...
Changes in structure of demand for money in four crisis affected Asian countries
(Assumption University, 2003)
This paper performs a comparative analysis on structures of demand for money before and after the 1997
Asian Crisis by constructing cointegration and error-correction models, utilizing monthly observations under
an ...
The valuation of natural resources
(Assumption University, 2003)
Conservationists are frustrated with the deteriorating environment of today. Green pressure groups and
pro-development advocates have both tended to pit economic growth in one corner against environmental concerns ...
The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention
(Assumption University, 2004)
This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame
and familiarity on consumers purchase intention. The bundle products under study composed of Pantene ...
The importance of resource-based view in export performance of SMEs in Thailand
(Assumption University, 2004)
This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops
propositions based on the Resource-Based View adapted from the Strategic Management literature. This study
also ...
Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology
(Assumption University, 2003)
This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship,
information technology (IT), and international business. The investigation on the relationships among ...