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AuthorNarong Chomchalow (29)Lawrence, Brian (14)Win, David T. (14)Win, David Tin (13)Baw, San Shwe (11)Conlon, Stephen (11)Panthala, Seshanna (10)Paz, Elfren B. (10)Batovski, Dobri Atanassov (8)Scott, Rognvald (8)... View MoreSubject
Assumption University -- Periodicals (854)
AU Journal of Technology (225)AU Journal of Management (104)Scholar: -- AU Graduate School of Education Journal (79)Galaxy: -- The English Department Journal (78)AU-GSB e-Journal (53)Galaxy: -- The IELE Journal (42)English language -- Study and teaching  (36)Journal of Supply Chain Management: -- Research & Practice (36)The Journal of Risk Management and Insurance (33)... View MoreDate Issued2500 - 2557 (25)2000 - 2099 (721)1993 - 1999 (100)

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The relationship between price deals, perceived quality, and brand equity for a high involvement product 

Rachata Rungtrakulchai (Assumption University, 2013)
This study aimed to investigate the impact of price deals and perceived quality on the brand equity in the context of brand knowledge and brand associations. This study extends the previous litera- ture on brand ...
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The acceptance of cosmetic surgery : a study on Thai women in Bangkok 

Wareerath Akkalatham (Assumption University, 2013)
The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic ...
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The relationships of financial assets in financial markets during recovery period and financial crisis : evidence from Thailand 

Atinuch Kusolpalalert (Assumption University, 2013)
The aim of this paper is to examine the long run relationship between SET index, gold price, 1- year, 2-year, and 10-year Government Bond Yield (GB), and 1-month and 3-month T-bill rate in Thai's financial market for ...
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The firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010 

Chanasit Thanathawee (Assumption University, 2013)
Studies conducted in developed countries have dominated the literature on the detenninants of dividend payment. Nonetheless, there is much variation in corporate governance between developed and developing ...
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Financial structures of the manufacturing corporate sector of Thailand around economic crisis : a decomposition measure approach 

Saha, Gour C. (Assumption University, 2003)
This paper describes an investigation into the financial structure of the manufacturing corporate sector of Thailand before and after the economic crisis. The structure is important for financial statement analysts ...
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Changes in structure of demand for money in four crisis affected Asian countries 

Waranya Atchariyachanvanich (Assumption University, 2003)
This paper performs a comparative analysis on structures of demand for money before and after the 1997 Asian Crisis by constructing cointegration and error-correction models, utilizing monthly observations under an ...
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The valuation of natural resources 

Lai, Francis Pangfei; Chardpong Sribunruan, jt. auth.; Patima Jeerapae, jt. auth. (Assumption University, 2003)
Conservationists are frustrated with the deteriorating environment of today. Green pressure groups and pro-development advocates have both tended to pit economic growth in one corner against environmental concerns ...
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The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention 

Issara Titheesawad; Thongdee Kijbooncho, jt. auth. (Assumption University, 2004)
This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene ...
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The importance of resource-based view in export performance of SMEs in Thailand 

Theingi; Purchase, Sharo, jt. auth. (Assumption University, 2004)
This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also ...
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Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology 

Amornrat Thoumrungroj (Assumption University, 2003)
This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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