Now showing items 1-3 of 3
The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention
(Assumption University, 2004)
This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene ...
The effect of bundle frame on purchase intention and customer's reservation price
(Assumption University, 2008)
This paper examined the influence of bundle frame, the presentation format of products within the bundle, on customers purchase intention and reservation price. The results from a laboratory experiment ...
The external ties of boards of directors and the execution of directors' function
(Assumption University, 2012)
The present paper examined the influence of the external network ties of boards of directors on their execution of the monitoring, advising, and environmental scanning function. The results from multiple regression ...