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The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok

Apiluck Thammawimutti; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

This study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand ...

A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers

Heiniger, Daniel; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including ...