Browsing Proceeding Papers by Author "Panant Krairojananan"
A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement Sakuna Anuvareepong; Panant Krairojananan (2016)
Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers also utilized social media as an instrument for attempting to connect and create long-term relationship with their customers. This study aimed to propose a model on enhancing co-production of smartphone products using social media in customer engagement. The components of social media activities consisted of endorsing, sharing, ...