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A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement
Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers ...
Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab
In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years ...
The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand
This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, ...