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A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement
Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers ...
The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand
This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, ...