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Quality Assurance Training: Culture or Calamity
(2012-11)
Pandemics of quality normally call for building a quality culture that ensures quality to be successful. Buildingquality culture, though a key factor of successful quality practices, should be an inherent predisposition ...
A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement
(2016)
Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers ...
Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab
(2016-01)
In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years ...
The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China
(2012-06)
The consumption of organic food has risen due to consumers’ concerns over issues regarding the environmental problems, food safety and health. This study explores the effects of factors (environmental advertisements, health ...
The Impact of Green Advertising on Consumer Purchase Intention of Green Products
(2012-12)
Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This ...
Teacher professional development in Thai universities: EFL teachers' perceptions
(2009-10)
This research looks into the perceptions of forty-five Thai EFL (English as a Foreign Language) teachers serving in both private and public universities in Thailand regarding the need for and the provision and quality of ...
A Longitudinal Study on the Students’ Satisfaction Index
(2012-11)
This study is a report of an ongoing research project of Assumption University in the attempt to examine the quality of performance offered to the undergraduate students. One dimension of educational quality is the ability ...