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AuthorShawyun, Teay (3)Bing, Zhu (2)Suppanunta Romprasert (2)John, Surej P. (1)Krisda Tanchaisak (1)Nucharee Supatn (1)Panant Krairojananan (1)Phassawan Suntraruk (1)Pisal Setthawong (1)Sabico, Shaun Louie (1)... View MoreSubjectCustomer engagement (2)Attitude towards green advertising (1)Co-production (1)Competitive promotional package (1)Credibility of claim (1)Culture and human factors (1)Customer loyalty (1)Customer perception (1)Data analysis (1)Data analytics (1)... View MoreDate Issued2016 (3)2013 (3)2012 (7)2009 (1)

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Trend Analysis of Service Quality Index: A Case Study of Academic Support Units in Assumption University of Thailand 

Shawyun, Teay (2012-11)
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Quality Assurance Training: Culture or Calamity 

Shawyun, Teay; Sabico, Shaun Louie (2012-11)
Pandemics of quality normally call for building a quality culture that ensures quality to be successful. Buildingquality culture, though a key factor of successful quality practices, should be an inherent predisposition ...
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Graduate Attributes and Employer Satisfaction Survey: a Case of Business Administration Graduates 

Nucharee Supatn (2013-05-31)
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A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement 

Sakuna Anuvareepong; Panant Krairojananan (2016)
Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers ...
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Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab 

Pisal Setthawong; Saranpat Thanadsornsarn (2016-01)
In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years ...
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The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China 

Bing, Zhu (2012-06)
The consumption of organic food has risen due to consumers’ concerns over issues regarding the environmental problems, food safety and health. This study explores the effects of factors (environmental advertisements, health ...
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The Impact of Green Advertising on Consumer Purchase Intention of Green Products 

Bing, Zhu (2012-12)
Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This ...
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Teacher professional development in Thai universities: EFL teachers' perceptions 

Sureepong Phothongsunan (2009-10)
This research looks into the perceptions of forty-five Thai EFL (English as a Foreign Language) teachers serving in both private and public universities in Thailand regarding the need for and the provision and quality of ...
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A Longitudinal Study on the Students’ Satisfaction Index 

Shawyun, Teay; Wichanee Kuptawathin; Krisda Tanchaisak (2012-11)
This study is a report of an ongoing research project of Assumption University in the attempt to examine the quality of performance offered to the undergraduate students. One dimension of educational quality is the ability ...
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Concentrated Ownership and Financial Leverage: Evidence from Thailand 

Phassawan Suntraruk (2013-05-31)
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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