Consumers' attitudes toward mobile advertising in Thailand
by Anchaket Chutvanichkul
Title: | Consumers' attitudes toward mobile advertising in Thailand |
Author(s): | Anchaket Chutvanichkul |
Degree name: | Master of Science |
Degree level: | Masters |
Degree discipline: | Management |
Degree department: | College of Internet Distance Education |
Degree grantor: | Assumption University |
Issued date: | 2006 |
Publisher: | Assumption University |
Description: |
Independent Study (M.Sc.Mgt.) -- Assumption University, 2006. |
Subject(s): | Consumers -- Attitudes
Cellular telephone services industry -- Marketing |
Resource type: | Independent Study |
Edition: | 1st ed. |
Extent: | 100 p. : ill. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/8650 |
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