Sub-communities within this community

Collections in this community

Recent Submissions

  • type-icon

    Digital Marketing Course by MSME Business School & Southeast Group (อาคเนย์) 

    Assumption University. Martin de Tours School of Management and Economics (2020-08)
  • type-icon

    AU Dean’s Lecture to TCC Group of Executives 

    Assumption University. Martin de Tours School of Management and Economics (2020-10-16)
  • type-icon

    AU Ph.D Business Candidates to Benefit from Better Systems 

    Assumption University. Martin de Tours School of Management and Economics (2020-10-09)
  • Thumbnail

    The influence of transformational leadership style on organizational success: a study on MNCs in Bangkok, Thailand 

    Akechai Judkrue (2012)

    Transformational leadership entails individualized consideration, recognition and motivation among other aspects. There is no doubt that transformational leadership contributes to organizational success more than transactional leadership does. Following its effectiveness, multinational corporations (MNCs) in Bangkok use transformational leaders to attain competitive advantage in the context of rising global competitiveness. Through a rigorous process of data collection and hypothesis testing, this research proves beyond reasonable doubt that tr...
  • Thumbnail

    The transformational leadership factors influence global leaders 

    Akechai Judkrue (2012)

    This paper addresses the four factors – Idealized Influence (II), Inspirational Motivation (1M), Intellectual Stimulation (IS), and Individualized Consideration (IC) – that affect the successfulness of transformational leadership to become a global leader. It also gives information on how eleadership works together with transformational leadership. In the paper, the Likert Scale was used to collect data, AMOS to analyze it, the Confirmatory Factor Analysis to confirm the model, and a literature review to support the study.
  • Thumbnail

    Memorandum of Understanding (MOU) on Business Training 

    Assumption University. Martin de Tours School of Management and Economics (2017-08-17)
  • Thumbnail

    Memorandum of Understanding Paris American Academy and Martin de Tours School of Management and Economics 

    Assumption University. Martin de Tours School of Management and Economics (2017-03-23)
  • Thumbnail

    Manpower and Career Training Center Martin De Tours School of Management and Economics 

    Assumption University. Martin de Tours School of Management and Economics (2017-03-01)
  • Thumbnail

    Thailand MICE Youth Challenge 2020 

    Assumption University. Martin de Tours School of Management and Economics (2020-07-11)
  • Thumbnail

    Congratulations to Dr. Suchaya Siamwalla on the Best Research Award by Stock Exchange of Thailand 

    Assumption University. Martin de Tours School of Management and Economics (2016-11-17)
  • Thumbnail

    BBA Student to Spend 1-Year Exchange Program in Japan 

    Assumption University. Martin de Tours School of Management and Economics (2014-08-19)
  • Thumbnail
  • Thumbnail
  • Thumbnail

    Congratulations to Asst. Prof. Dr. Amonrat Thoumrungroje 

    Assumption University. Martin de Tours School of Management and Economics (2012)
  • Thumbnail

    First Medal Achieved by AU Athlete at the 46th Thailand University Games 

    Assumption University. Martin de Tours School of Management and Economics (2019)
  • Thumbnail

    ABAC Student in BBA Program Won AIESEC Leadership Award to BOLIVIA 

    Assumption University. Martin de Tours School of Management and Economics (2013)
  • Thumbnail

    Congratulations to Dr. Treerapot Kongtoranin, Ph.D. B.A. student 

    Assumption University. Martin de Tours School of Management and Economics (2013)
  • Thumbnail
  • Thumbnail

    Defect reduction by dmaic method: a case study of a jewelry manufacturer 

    Luederat Chartmongkoljaroen; Radha Sirianukul; Piyawan Puttibarncharoensri; Wasana Marksin (Assumption University Press, 2019)

    This research is a case study of a jewelry manufacturerwith the purposes to solve a problem of the defect rate of resins in the modeling department. DMAIC methodology (Define, Measure, Analyze, Improve, and Control) was applied in the research to analyze and identify root causes of the defective resins, improve modeling processes,and reduce a defect rate of resins.Data were collected by using the data collection forms, observations, interviews, and historical data. As a result, there are eight root causes of the defects divided into four catego...
  • Thumbnail

    Identifying the association between supply chain integration and supply chain performance on competitive advantage among tailoring shops in Thailand 

    John, Jerry; Srobol Smutkup (Assumption University Press, 2019)

    This research paper aimsto study‘The relationship of Supply Chain Integration (SCI) towards Supply Chain Performance (SCP) and the direct relationship between Supply Chain Performance (SCP) and Competitive Advantage (CA)among small enterprises(SE).The researcher identified the managers of tailoring shops operating in Bangkok, Hua Hin and Pattaya in Thailand as the target samplefor this researchstudy. The researchwas carried out during 2019 on a convenience sample of 410respondents with data col...
  • View more