Now showing items 1-10 of 10
The Effect of Emotional Attachment on the Impulse Purchasing Behavior: A Case of TV Home Shopping
(Assumption University, 2015-08)
TV home shopping is one of marketing strategies under the direct response marketing paradigm. This strategy does not emphasize on the brand creation or using traditional marketing channels but it aims to attract ...
Roles of Employer Brand Trust and Brand Value on Employer Attractiveness and Job Selection of the Prospective Job Applicants
(Assumption University, 2017-04)
To compete in nowadays business environment, one focus that an organization should not overlook is the quality of the employees since it undoubtedly influences the organizational performance and leads ...
Roles of Travel Incentives on Employee Motivation and Perfomance, Journal of Business Administration
Travel incentive is a type of the organizational reward that includes individual business meeting, group travel to offsite business meetings, as well as the travel and tours to any places outside the office. The influences ...
Influences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program
Work and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of ...
Roles of Travel Destination Image, Travel Motivation, Self-Congruity and Perceived Value toward Travel Incentives on Employee Motivation and Performance
(Assumption University, 2016-05)
Organizational reward is known as one of the best strategies to enhance employees' working performance and productivity. Travel incentive is a type of the organizational reward that aims to promote ...
An exploratory study on students' academic engagement activities
(Assumption University, 2005)
Since student engagement in academic activities is generally considered a qualified predictor of learning and personal development, this exploratory research study was conducted to find a tool to objectively measure ...
Reverse logistics performance in the Thai automotive industry
(Assumption University, 2010)