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Recent Submissions
Game-Changing: Business Strategies under Pandemic Situation
(2021-01-29)
The antecedents and consequences of conspicuous consumption of luxury fashion goods in a social media platform
(2018)
The purpose of this study was to examine the influences of social media usage, key opinion leaders (KOLs), self-image congruency, and materialism on conspicuous consumption, as well as how conspicuous consumption had an impact on happiness with a purchase and satisfaction with luxury fashion products in a social media platform. The literature review suggested that conspicuous consumption was accelerated over a social media platform and by the role of KOLs because they promoted the favorable self-expression through a product consumption that exh...
An exploratory study of consumers' attitudes towards ASEAN economic integration
(2013)
This research explores and compares the attitudes towards ASEAN Economic Community (AEC) between Thai and Singaporean citizens. Self-administered questionnaires were used to collect survey data of which 1,462 Thai and 647 Singaporean respondents are usable in this study. The result shows that there is a significant difference in the level of attitudes in supporting AEC between Thais and Singaporeans. By using Univariate ANOVA, we found that age, education, news consumption frequency and most watched TV program explain the differences in the lev...
Forecasting techniques for a needle manufacturer
(Assumption University Press, 2020)
Currently, one of the most significant activities in supply chain management is inventory management, so various theories and concepts have been illustrated on how to get a well-managed inventory. The purpose of this research is to optimize theinventory level and suggest procurement planning to know thedemand forecast and a proper replenishment quantity of consumablestock, ABC Analysis model based on dollar value hasbeenapplied to prioritize significanceof the stock for the company topayattentionto. Fore...
The improvement of stock allocation lead time by using lean six sigma
(Assumption University Press, 2020)
In the high level of competition in the market, customer satisfaction is very important for many companies to respond to the customer requirementsuch as on-time delivery. The current stock allocation process of company is inefficient to respond to on-time delivery and achieve customer requirement. The purpose of this research was to improve the stock allocation process of company by reducing sales order lines adjustment and lead time process. DMAIC model was applied to find activities that should be improved. The redesign pr...
Application of backhaul strategy for powder beverage products
(Assumption University Press, 2020)
The empty slot or space truck can create the underutilization of transportation for trip.This creates the low capacity of road usage, waste time and resources in transportation.In this researchfocused on vehicle route management intransferring the products from Khon Kaen to Bangkok. To reduce the transportation costwithhighroute utilization, the route of transportation needsto redesign to find the opportunity cost-savingwith effects price competitiveness of cost of goods sold.Backhaul strategy is one of the tools to incre...
KPMG Road Show 2019
(2019-09-05)
AU MSME Business Camp #1
(2020-12-18)
Financial literacy and money management among the young
(2020)
The aim of thisstudy is to analyze the relationship between financial literacy, both basicand advanced,and money managementamong the youth. This includes saving and cash management. Data sets were collected using questionnaire surveysfrom undergraduate students inBangkok. A regression analysis was conductedto test the relationship of financial literacy (the independent variable) and money management (the dependent variables). The results indicate that in the case of students who have basic financial literacy, i.e., un...