Relationship between brand awareness, perceived quality, trust, value, loyalty and brand equity : a case study

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au.identifier.bibno 0021-1139
au.link.externalLink [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/477/427)
dc.contributor.author Thanh, Nguyen Ngoc Dan
dc.contributor.other Assumption University. Graduate School of Business
dc.date.accessioned 2015-07-03T07:45:56Z
dc.date.available 2015-07-03T07:45:56Z
dc.date.issued 2012
dc.description In English ; only abstract in English.
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-Journal 5, 2 (December 2012), 93-100
dc.identifier.uri https://repository.au.edu/handle/6623004553/13801
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Brand equity
dc.subject Brand awareness
dc.subject Perceived quality
dc.subject Trust
dc.subject Value
dc.subject Loyalty
dc.subject.other Assumption University -- Periodicals
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2012
dc.title Relationship between brand awareness, perceived quality, trust, value, loyalty and brand equity : a case study en_US
dc.type Text
mods.genre Journal Article
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AU GSB: Vol. 5, No. 2 (December 2012)