A study of the relationship between endorser credibility, brand equity and repurchase intention of L' Oreal Paris products in India
A study of the relationship between endorser credibility, brand equity and repurchase intention of L' Oreal Paris products in India
| au.identifier.bibno | 0022-2910 | |
| au.identifier.callno | Thesis S531s 2014 | |
| dc.contributor.author | Sharma, Deepa | |
| dc.date.accessioned | 2015-06-26T05:15:35Z | |
| dc.date.available | 2015-06-26T05:15:35Z | |
| dc.date.issued | 2014 | |
| dc.description | Thesis (MBA) -- Assumption University, 2014. | |
| dc.description | Includes bibliography | |
| dc.format.extent | vi, 112 p. : ill. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2563 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.title | A study of the relationship between endorser credibility, brand equity and repurchase intention of L' Oreal Paris products in India | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |