A study of selected factors related to consumers' intentions to redeem mobile coupons in Bangkok

au.identifier.bibno 0017-8515
au.identifier.callno Thesis 658.82 S959s 2005
dc.contributor.author Supapeera Hanwananont
dc.date.accessioned 2015-06-26T05:14:28Z
dc.date.available 2015-06-26T05:14:28Z
dc.date.issued 2005
dc.description Thesis (MBA) -- Assumption University, 2005.
dc.description Includes bibliography.
dc.format.extent 108 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2108
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Mobile coupons
dc.subject.other Coupons (Retail trade)
dc.subject.other Sales promotion
dc.title A study of selected factors related to consumers' intentions to redeem mobile coupons in Bangkok en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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