A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar

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Publisher
Bangkok : Assumption University
Issued Date
2016
Genre
Thesis
Language
eng
File Type
application/pdf
No. of Pages/File Size
131 pages
Call number
CD-ROM Thesis L963s 2016
Title
A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar
Author(s)
Lung, Lang
Advisor(s)
Kriengsin Prasongsukarn
Description
Thesis (M.B.A.)--Assumption University, 2016.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Marketing
Degree Grantor(s)
Assumption University
Keyword(s)
Brand loyalty
 Brand awareness
 Brand equity
 Brand associations
 Perceived quality
 Beer brewery in Myanmar
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
URI
https://repository.au.edu/handle/6623004553/22256
Collections
Theses