A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar
A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar
| au.identifier.callno | CD-ROM Thesis L963s 2016 | |
| dc.contributor.author | Lung, Lang | |
| dc.date.accessioned | 2019-07-05T05:29:01Z | |
| dc.date.available | 2019-07-05T05:29:01Z | |
| dc.date.issued | 2016 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2016. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | 131 pages | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/22256 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | Brand loyalty | en_US |
| dc.subject | Brand awareness | en_US |
| dc.subject | Brand equity | en_US |
| dc.subject | Brand associations | en_US |
| dc.subject | Perceived quality | en_US |
| dc.subject | Beer brewery in Myanmar | en_US |
| dc.title | A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |