Market orientation, international business relationships and perceived export performance
Market orientation, international business relationships and perceived export performance
Files (excerpt)
Published date
2007
Resource type
Publisher
ISBN
ISSN
DOI
https://doi.org/10.1108/02651330710741794
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
20 pages
Other title(s)
Advisor
Other Contributor(s)
Citation
International Marketing Review, Vol. 24 No. 2 (2007), 144-163
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
This paper aims at investigating and uncovering the potential effect of exporters’ market
orientation upon international business relationship with particular emphases on cooperation,
dependence, and relationship distance.