Thailand is the biggest travel destination for Chinese people, and more and more
Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend
for online payment application is more and more popular. Therefore, the main objective for
this study was to find out and determined the factors influencing Chinese people in Bangkok
intention to use Alipay and K-PLUS online payment application in Thailand. The factors that
we studied were ease of use, convenience, system quality and usefulness. The survey method is
applied questionnaire to collect data from a total of 385 respondents who had used both Alipay
and K-PLUS online payment application in Thailand. The researcher applied both descriptive
and inferential analysis to analyze the general information and test hypotheses. As the results,
the researcher found out that ease of use, convenience, system quality and usefulness all has a
significant positive influence on intention to use Alipay and K-PLUS online payment
application.
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
