Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand
Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand
| au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/4499/2678) | |
| dc.contributor.author | Lao, Mingyan | |
| dc.contributor.author | Nathaya Pupat | |
| dc.date.accessioned | 2020-03-05T08:09:02Z | |
| dc.date.available | 2020-03-05T08:09:02Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | Thailand is the biggest travel destination for Chinese people, and more and more Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend for online payment application is more and more popular. Therefore, the main objective for this study was to find out and determined the factors influencing Chinese people in Bangkok intention to use Alipay and K-PLUS online payment application in Thailand. The factors that we studied were ease of use, convenience, system quality and usefulness. The survey method is applied questionnaire to collect data from a total of 385 respondents who had used both Alipay and K-PLUS online payment application in Thailand. The researcher applied both descriptive and inferential analysis to analyze the general information and test hypotheses. As the results, the researcher found out that ease of use, convenience, system quality and usefulness all has a significant positive influence on intention to use Alipay and K-PLUS online payment application. | en_US |
| dc.format.extent | 8 pages | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.citation | AU-GSB e-JOURNAL 12, 2 (December 2019), 74-81 | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/23187 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | Ease of use | en_US |
| dc.subject | Convenience | en_US |
| dc.subject | System quality | en_US |
| dc.subject | Usefulness and intention to use | en_US |
| dc.subject.other | AU-GSB e-Journal | en_US |
| dc.subject.other | AU-GSB e-Journal -- 2019 | en_US |
| dc.title | Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand | en_US |
| dc.type | Text | en_US |
| mods.genre | Journal Article | en_US |
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