An examination on online learning adoption of postgraduate students in Chengdu, China during COVID-19

Published date
2023-12-13
Resource type
Publisher
Bangkok: Assumption University
ISBN
ISSN
DOI
https://doi.org/10.14456/shserj.2023.39
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
10 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
Scholar: Human Sciences 15, 2 (2023), 130-139
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
Purpose: Online learning has dramatically increased adoption in the educational sector during the COVID-19 pandemic. This study examines the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior. Research design, data, and methodology: The target population is 500 postgraduate students in the top three universities in Chengdu. The sample techniques are purposive, stratified random, convenience, and snowball samplings. The Item Objective Congruence (IOC) Index and the pilot test (n=50) by Cronbach’s Alpha were used to ensure content and construct validity. The data analysis was conducted by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The findings show that perceived ease of use significantly impacts perceived usefulness. Behavioral intention strongly and significantly impacts use behavior. Behavioral intention is significantly impacted by perceived ease of use, usefulness, attitude, social influence, and facilitating conditions. Conclusions: The virtual classroom has continued in China due to China’s “Zero-COVID” Policy after the decline of health and safety restrictions. Therefore, this study addresses the factors to improve the online learning adoption rate.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Access rights
Rights holder(s)
Location
View External Resources