A comparative study of different finish media attitude and behavior toward advertising avoidance and used time
A comparative study of different finish media attitude and behavior toward advertising avoidance and used time
au.identifier.bibno | 0021-1137 | |
au.link.externalLink | [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/475/425) | |
dc.contributor.author | Mikael, Aromaki Antti | |
dc.contributor.other | Assumption University. Graduate School of Business | |
dc.date.accessioned | 2015-07-03T07:45:58Z | |
dc.date.available | 2015-07-03T07:45:58Z | |
dc.date.issued | 2012 | |
dc.description | In English ; only abstract in English. | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | AU-GSB e-Journal 5, 2 (December 2012), 69-78 | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/13806 | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject | Advertisements | |
dc.subject | Attitude | |
dc.subject | Advertising avoidance | |
dc.subject | Communication | |
dc.subject | Credibility | |
dc.subject | Entertainment | |
dc.subject | Informativeness | |
dc.subject | Media | |
dc.subject | Social networks | |
dc.subject.other | Assumption University -- Periodicals | |
dc.subject.other | Advertising -- Attitudes | |
dc.subject.other | Advertising -- Management | |
dc.subject.other | AU-GSB e-Journal | |
dc.subject.other | AU-GSB e-Journal -- 2012 | |
dc.title | A comparative study of different finish media attitude and behavior toward advertising avoidance and used time | en_US |
dc.type | Text | |
mods.genre | Journal Article |
Files
Excerpt bundle
1 - 1 of 1
- Name:
- au-gsbj-abstract-13806.pdf
- Size:
- 189.17 KB
- Format:
- Adobe Portable Document Format
- Description:
- Abstract