A study of the relationship between memory, attitude, perception and consumption situations toward Thai consumer's behavioral intention of local and global brands of beer in the Bangkok area

au.identifier.bibno 0016-3675
au.identifier.callno Thesis 658.8342 N821s 2003
dc.contributor.author Noppamas Suwannasri
dc.date.accessioned 2015-06-26T05:13:06Z
dc.date.available 2015-06-26T05:13:06Z
dc.date.issued 2003
dc.description Thesis (MBA) -- Assumption University, 2003.
dc.description Includes bibliography.
dc.format.extent 103 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/1606
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Consumers' preferences
dc.subject.other Consumers -- Thailand -- Bangkok -- Attitudes
dc.subject.other Beer -- Marketing
dc.title A study of the relationship between memory, attitude, perception and consumption situations toward Thai consumer's behavioral intention of local and global brands of beer in the Bangkok area en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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