Factors affecting consumer adoption of 3G mobile services in people's republic of China: a case study of mobile users in Beijing

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Publisher
Bangkok : Assumption University
Issued Date
2011
Genre
Thesis
Language
eng
File Type
application/pdf
No. of Pages/File Size
viii, 107 p. ; 30 cm.
Call number
Thesis 658.872 P398f 2011
Title
Factors affecting consumer adoption of 3G mobile services in people's republic of China: a case study of mobile users in Beijing
Author(s)
Peng, Zhang
Advisor(s)
Chittipa Ngamkroeckjoti
Description
Thesis (M.B.A.)--Assumption University, 2011.
Includes bibliography
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Master of Business Administration Program
Degree Grantor(s)
Assumption University
Subject(s)
Mobile commerce
 Social media -- Marketing
 Internet marketing
 Social marketing
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/17809
Collections
Theses