Bangkok customers' switching behavior in mobile phone service

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AU-Thesis-Fulltext-161892.pdf (32.58 MB)
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AU-Thesis-Abstract-161892.pdf (158.19 KB)
Publisher
Assumption University
Issued Date
2003
Genre
Thesis
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
72 p. ; 30 cm.
Call number
Thesis 384.64 L194b 2003
Title
Bangkok customers' switching behavior in mobile phone service
Author(s)
Lalana Suksanguansak
Advisor(s)
Zhimin, Tang
Description
Thesis (MBA) -- Assumption University, 2003.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
Subject(s)
Personal communication service systems
 Cellular telephone systems
 Wirless communication systems
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/1874
Collections
Theses