Satisfaction for E-commerce affecting customer loyalty: a case study of internet users in Bangkok
Satisfaction for E-commerce affecting customer loyalty: a case study of internet users in Bangkok
| au.identifier.callno | Thesis N171s 2012 | |
| dc.contributor.author | Nalinrat Samritworng | |
| dc.date.accessioned | 2017-03-21T02:43:04Z | |
| dc.date.available | 2017-03-21T02:43:04Z | |
| dc.date.issued | 2012 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2012. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | 104 p. ; 30 cm. | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/19367 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | E-commerce | en_US |
| dc.subject | Customer satisfaction | en_US |
| dc.subject | Ease of use | en_US |
| dc.subject.other | Electronic commerce | en_US |
| dc.subject.other | Consumer satisfaction | en_US |
| dc.subject.other | Customer loyalty | en_US |
| dc.title | Satisfaction for E-commerce affecting customer loyalty: a case study of internet users in Bangkok | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |