The relationship between degree of involvement of Thai consumer in Bangkok and effectiveness of automobile advertisements
The relationship between degree of involvement of Thai consumer in Bangkok and effectiveness of automobile advertisements
| au.identifier.bibno | 0016-4529 | |
| au.identifier.callno | Thesis 659.196292222 S943r 2003 | |
| dc.contributor.author | Sudarat Kositpipat | |
| dc.date.accessioned | 2015-06-26T05:14:32Z | |
| dc.date.available | 2015-06-26T05:14:32Z | |
| dc.date.issued | 2003 | |
| dc.description | Thesis (MBA) -- Assumption University, 2003. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 145 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2137 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Advertising -- Automobiles | |
| dc.title | The relationship between degree of involvement of Thai consumer in Bangkok and effectiveness of automobile advertisements | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |