Applications of artificial intelligence for strategic management of organisation

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au.link.externalLink[Full Text] (http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/6155/3394)
dc.contributor.authorSomsit Duangekanong
dc.date.accessioned2022-04-27T06:17:12Z
dc.date.available2022-04-27T06:17:12Z
dc.date.issued2022
dc.description.abstractArtificial intelligence (AI) is a new tool for organisational and strategic development which has not much been investigated. Therefore, this research investigates perceptions of strategic management experts about the future of Artificial Intelligence and its usage in strategic management. To achieve the research objective, a survey of strategic management specialists, including organisational strategy managers, consultants and academics (n = 231) was conducted. The research used the modified unified theory of acceptance and use of technology (UTAUT) model to investigate the factors that could contribute to an adoption of AI in the strategic management process of organisation. Within this model, situational factors include technological capability and organisational culture. The study showed all relationships of variables within the model were significant. The strongest effect on adoption intention was from technological readiness, while the effect of performance expectancy and effort expectancy was fully mediated. Furthermore, organisational culture had a significant effect on the adoption intention. The implication of these findings is that there is a need to consider utility and ethics of AI implementation for strategic management. There were several limitations of the study, including geographic focus and inclusion of specific adoption factors. In addition, more research is needed to examine AI adoption for strategic management.
dc.format.extent18 pages
dc.format.mimetypeapplication/pdf
dc.identifier.citationABAC ODI Journal : Vision. Action. Outcome. 9, 2 (April-September 2022), 202-217
dc.identifier.urihttps://repository.au.edu/handle/6623004553/25287
dc.language.isoeng
dc.publisherBangkok : Assumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.rights.holderAssumption University
dc.subjectOrganisational culture
dc.subjectTechnological readiness
dc.subjectUTAUT
dc.subjectArtificial intelligence
dc.subjectStrategic management
dc.subject.otherABAC ODI Journal : -- Vision. Action. Outcome
dc.subject.otherABAC ODI Journal : -- Vision. Action. Outcome. -- 2022
dc.titleApplications of artificial intelligence for strategic management of organisation
dc.typeText
mods.genreJournal Article
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ABAC ODI: Vol. 9, No. 2 (April-September 2022)