The impact of brand credibility and commitment toward buying decision : a case study of Olay facial skin care brand

au.identifier.bibno 0018-5965
au.identifier.callno Thesis 658.8342 K84i 2006
dc.contributor.author Kornvipa Chaichitamorn
dc.date.accessioned 2015-06-26T05:14:53Z
dc.date.available 2015-06-26T05:14:53Z
dc.date.issued 2006
dc.description Thesis (MBA) -- Assumption University, 2006.
dc.description Includes bibliography.
dc.format.extent 107 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2279
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Olay
dc.subject.other Consumer behavior -- Research
dc.subject.other Business names
dc.subject.other Brand name products
dc.title The impact of brand credibility and commitment toward buying decision : a case study of Olay facial skin care brand en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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