Research committee, Albert Laurence School of Communication Arts, Assumption University
The 2nd CA Creative Work Faculty Showcase 2016 "Sufficiency", 108-111
Table of contents
The word suf•fi•cient originat- ed from the Latin language, “Sufficere” which means ‘meeting the need of ’. The definition of the word had passed on to Old French and Middle English as the evi- dence of its existence through the turbu- lence of eras and cultures. During the reign of the late King Bhumi- bol Adulyadej, the sufficient economy was developed to affirm Thai people against the waves of globalisation. Buddhism economy is also known to share the simi- larity, by embrace the ’Middle path’ con- cept and apply to consumer behaviour and life. However, the determination of ad- equate needs could be varied and subjec- tive but the core value could be considered mutual. The conceptual photography ’Suffi- cient’ aims to reflect the essence of peo- ple activities on different stage of life. The contrast between superficial social norm and the sufficient essence is the key visual appearance of the creative work.
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