The changing face of Thai tourist decision-making and, consumption responses and behavioral changes post-COVID 19

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4896/3060)
dc.contributor.author Hassan, Saif
dc.contributor.author Batra, Adarsh
dc.date.accessioned 2021-07-05T05:38:12Z
dc.date.available 2021-07-05T05:38:12Z
dc.date.issued 2020
dc.description.abstract The global pandemic “COVID 19” has created a crisis by crippling the whole world, nations in it, and its living beings as well. During this pandemic, many Thai Tourists were affected which brought a change either demographically, through psychographic, or brought upon behavioral changes. People got affected by this problem and it has put fear inside many Thai consumers for them to travel back again. This research aimed to understand the Thai tourist nature of traveling post-COVID, including the understanding of Thai consumers' feelings and expectations to travel back again. The researcher used a mixed-method mostly focusing on the qualitative data through an in-depth interview with 11 participants and a short online survey was distributed among 17 participants to understand on what level in-depth interview provides clarity. In-depth interview results were analyzed with thematic analysis and quantitative data were analyzed with google form graphs. Results showed that Thai tourists believe the tourism sector for inbound and outbound will be booming again but it all depends on the act of tour operators, government, and the local community. This study will be helpful to understand the expectations, needs, and interests of consumers and what precautions should be taken to make Thai again post Covid-19. en_US
dc.format.extent 8 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 195-202 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/24886
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject COVID 19 en_US
dc.subject Consumer behavior en_US
dc.subject Marketing 4p’s en_US
dc.subject Motivation en_US
dc.subject.other AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era en_US
dc.subject.other AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era -- 2020 en_US
dc.title The changing face of Thai tourist decision-making and, consumption responses and behavioral changes post-COVID 19 en_US
dc.type Text en_US
mods.genre Journal Article en_US
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