The relationship between price deals, perceived quality, and brand equity

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au.identifier.bibno 0021-6496
au.identifier.callno Dissertation 658.827 R119r 2013
dc.contributor.advisor Krisda Tanchaisak
dc.contributor.author Rachata Rungtrakulchai
dc.date.accessioned 2015-06-26T09:57:14Z
dc.date.available 2015-06-26T09:57:14Z
dc.date.issued 2013
dc.description Dissertation (Ph.D. BA) -- Assumption University, 2013
dc.description Includes bibliography.
dc.format.extent xiii, 176 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/3028
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Assumption University -- Dissertations
dc.subject.other Brand name products -- Case studies
dc.subject.other Brand name products -- Marketing -- Management -- Case studies
dc.subject.other Brand name products -- Valuation -- Research
dc.subject.other Branding (Marketing) -- Case studies
dc.title The relationship between price deals, perceived quality, and brand equity en_US
dc.type Text
mods.edition 1st ed.
mods.genre Dissertation
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Martin de Tours School of Management
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy
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