The important factors that influence on building brand loyalty towards Chang' an car brand in Xi' an City, Shaanxi, China
The important factors that influence on building brand loyalty towards Chang' an car brand in Xi' an City, Shaanxi, China
| au.identifier.bibno | 0022-4022 | |
| au.identifier.callno | Thesis 658.8343 Z63i 2014 | |
| dc.contributor.author | Zhaoyang, Li | |
| dc.date.accessioned | 2016-03-07T04:00:30Z | |
| dc.date.available | 2016-03-07T04:00:30Z | |
| dc.date.issued | 2014 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2014. | en_US |
| dc.description | Includes bibliography | en_US |
| dc.format.extent | ix, 141 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/17703 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.subject.other | Brand loyalty | en_US |
| dc.subject.other | Consumer behavior | en_US |
| dc.subject.other | Brand name products | en_US |
| dc.subject.other | Brand choice | en_US |
| dc.title | The important factors that influence on building brand loyalty towards Chang' an car brand in Xi' an City, Shaanxi, China | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Master of Business Administration in Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |