The mediating role of adjusted expectations in the relationship between customer satisfaction and online repurchase intention of sportswear retailers in the UK
The mediating role of adjusted expectations in the relationship between customer satisfaction and online repurchase intention of sportswear retailers in the UK
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4962/3064) | |
dc.contributor.author | Rithavee Plikarnon | |
dc.contributor.author | Piyathida Praditbatuga | |
dc.contributor.author | Santhiti Treetipbut | |
dc.date.accessioned | 2021-07-05T06:15:47Z | |
dc.date.available | 2021-07-05T06:15:47Z | |
dc.date.issued | 2020 | |
dc.description.abstract | This research aimed to identify the influence of customer satisfaction on customersonline repurchase intention, and a mediator linking to the relationship between customer satisfaction and repurchase intention of sportswear retailer in UK. The target populations of this study were Customers of online sportswear retailer in UK. The study employed the questionnaire method as a tool to collect data from 106 respondents. Single linear regression analysis was used to identify the influence of customer satisfaction on customersonline repurchase intention, and a mediator linking to the relationship between customer satisfaction and repurchase intention. Result of hypothesis prove that customer satisfaction influence online repurchase intention [R2= .328, F = 50.220, p < .001]. Secondly, customer satisfaction influences adjusted expectations [R2= .271, F = 38.354, p < .001]. Lastly, adjusted expectations influence online repurchase intention [R2= .366, F = 58.907, p < .001]. In order to increase sportswear online customers and theirrepurchase intention, the retailers should focus on improving the level of customer satisfaction and adjusted expectations towards onlinepurchase. | en_US |
dc.format.extent | 9 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.citation | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 217-225 | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/24889 | |
dc.language.iso | eng | en_US |
dc.publisher | Assumption University Press | en_US |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
dc.rights.holder | Assumption University | en_US |
dc.subject | Customer satisfaction | en_US |
dc.subject | Adjusted expectations | en_US |
dc.subject | Online repurchase intention | en_US |
dc.subject.other | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era | en_US |
dc.subject.other | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era -- 2020 | en_US |
dc.title | The mediating role of adjusted expectations in the relationship between customer satisfaction and online repurchase intention of sportswear retailers in the UK | en_US |
dc.type | Text | en_US |
mods.genre | Journal Article | en_US |
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