The impact of social media, social influence, brand image, and service quality on the satisfaction and word of mouth of generation x and generation y parents  of the international school of Macao

dc.contributor.advisor	Somsit Duangekanong
dc.contributor.author	Stribbell, Howard Norman Sybe
dc.date.accessioned	2023-04-07T02:51:05Z
dc.date.available	2023-04-07T02:51:05Z
dc.date.issued	2022
dc.description	Dissertation (Ph.D. (TEM))--Assumption University, 2022.
dc.description	Includes bibliography.
dc.format.extent	202 pages
dc.format.mimetype	application/pdf
dc.identifier.uri	https://repository.au.edu/handle/6623004553/25668
dc.language.iso	eng
dc.publisher	Bangkok : Assumption University
dc.rights	This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.rights.holder	Assumption University
dc.subject	Word of mouth
dc.subject	Satisfaction
dc.subject	Service quality
dc.subject	Brand image
dc.subject	Social media
dc.subject	Social influence
dc.subject	Generation x
dc.subject	Generation y
dc.subject	International school
dc.title	The impact of social media, social influence, brand image, and service quality on the satisfaction and word of mouth of generation x and generation y parents of the international school of Macao
dc.type	Text
mods.genre	Dissertation
thesis.degree.department	Graduate School of Business and Advanced Technology Management
thesis.degree.discipline	Technology, Education, and Management
thesis.degree.grantor	Assumption University
thesis.degree.level	Doctoral
thesis.degree.name	Doctor of Philosophy

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