A case study of SMS sales promotion and consumer behavior (Demographic Factor) impact on consumer decision making of Black Canyon Coffee customers
A case study of SMS sales promotion and consumer behavior (Demographic Factor) impact on consumer decision making of Black Canyon Coffee customers
| au.identifier.bibno | 0018-2843 | |
| dc.contributor.advisor | Tibrat Sangroengrob | |
| dc.contributor.author | Piyaporn Thitipanyakul | |
| dc.date.accessioned | 2015-06-26T10:11:26Z | |
| dc.date.available | 2015-06-26T10:11:26Z | |
| dc.date.issued | 2004 | |
| dc.description | Project Report (M.S.)--Assumption University, 2004. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | x, 105 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/3998 | |
| dc.language.iso | eng | |
| dc.publisher | Bangkok : Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Black Canyon Coffee | |
| dc.subject.other | Electronic commerce | |
| dc.subject.other | Mobile communication systems -- Economic aspects | |
| dc.subject.other | Wireless communication systems -- Economic aspects | |
| dc.title | A case study of SMS sales promotion and consumer behavior (Demographic Factor) impact on consumer decision making of Black Canyon Coffee customers | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Project Report | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | School of Science and Technology | |
| thesis.degree.discipline | Technology Management | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science |