Influencing of online compulsive buying and materialism in health and beauty consequence new normal shopping [Full Text] ( Chompu Nuangjamnong 2022-12-15T02:49:02Z 2022-12-15T02:49:02Z 2022
dc.description.abstract The purpose of this study is to determine the impact of online compulsive buying and materialism on new normal shopping in the health and beauty industry. Depression, anxiety, stress, self-esteem, social media advertising, celebrity endorsement, consumerism, and compulsive shopping are all examined in this study. The samples (415 respondents) were drawn from an online questionnaire using probability-sampling procedures that included stratified and basic random sampling. After collecting the data, it was analyzed using simple and multiple linear regression to confirm and demonstrate the hypotheses' relevance. Multiple and simple linear regression analyses, as well as a five-point Likert scale analysis, were used to analyze the data. This study discovered that social media advertising and celebrity endorsement had a substantial effect on materialism, whereas stress, depression, low self-esteem, and anxiety have a significant effect on online compulsive buying. According to simple linear regression, materialism has a large impact on obsessive online shopping for health and beauty products in the new normal. Additionally, this study proposes that in order to acquire a better knowledge of compulsive buying behavior on online shopping platforms, researchers should examine a diverse group of respondents, such as elderly buyers, as well as other service industries. Attaining these objectives is highly likely to maintain compulsive online shopping behavior in a new typical scenario. The research paper's weaknesses include its narrow emphasis on Thailand and Thai customers. As a result, the conclusions from this research may not be applicable to other nations and will solely reflect the situation in Thailand.
dc.format.extent 15 pages
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-JOURNAL 15, 2 (December 2022), 80-94
dc.language.iso eng
dc.publisher Bangkok : Assumption University Press
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Health and beauty industry
dc.subject Materialism
dc.subject Online compulsive buying
dc.subject Social media advertisement
dc.subject Celebrity endorsement
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2022
dc.title Influencing of online compulsive buying and materialism in health and beauty consequence new normal shopping
dc.type Text
mods.genre Journal Article
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
846.6 KB
Adobe Portable Document Format