Management strategies and sustainability of National Museums in Bangkok

Abstract

Today, tourism is one of the most important industries for Thailand. Among the attractions, national museums are considered the center that present the nation's history, art and culture inherited from the past and preserved until now. These make management and sustainability as public organizations very important to consider. This research was therefore conducted to find out what and how strategies are developed and practiced among the national museums in Bangkok as well as significant areas that lead to sustainability. Only qualitative methods were adopted in the conduct of this research. In-depth interview, focus group and observation ware selected to be the most effective options for research data collection. The results of this research indicate the key findings that the national museums are under similar management strategies for development as learning sources and tourism attractions. Such strategies are implemented by the Office of National Museums, put and updated in National Museum Development Plan. Furthermore, on tourism and hospitality services, technologies for visitors are being focused, while Public Relations, Information Technology, Personnel, and Image of the national museums should be emphasized for sustainability.