Factors influencing consumer's attitude towards store brand product : a case study of Tesco Lotus

item.page.files.original
AU-Independent-Study-Fulltext-187967.PDF (30.58 MB)
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AU-Independent-Study-Abstract-187967.pdf (161.11 KB)
item.page.dc.publisher
Assumption University
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2007
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Independent Study
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1st ed.
item.page.dc.language.iso
eng
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application/pdf
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88 p. ; 30 cm.
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IS MS7000 S626f 2007
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item.page.dc.identifier.citation
item.page.dc.title
Factors influencing consumer's attitude towards store brand product : a case study of Tesco Lotus
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item.page.dc.contributor.author
Skaw Sarojjitti
item.page.dc.contributor.editor
item.page.dc.contributor.advisor
Chandhaluk Heesawat
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item.page.dc.description.abstract
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Independent Study (M.Sc.Mgt.) -- Assumption University, 2007.
Includes bibliography.
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item.page.thesis.degree.name
Master of Science
item.page.thesis.degree.level
Masters
item.page.thesis.degree.department
College of Internet Distance Education
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Management
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Assumption University
item.page.dc.subject.classification
item.page.dc.subject.lcc
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Tesco Lotus
 Consumers -- Attitudes
 Stores, Retail
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
item.page.dc.terms.accessRights
item.page.dc.right.holder
item.page.mods.location.physicalLocation
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/8630
Collections
Independent Studies/Action Researches