Using the AHP method to evaluate laundromat store location selection: a case study in Bangkok Metropolitan Region

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/6080/3340)
dc.contributor.author Duongsamorn Manowan
dc.contributor.author Vorapong Manowan
dc.contributor.author Piya Hengmeechai
dc.date.accessioned 2022-02-03T01:47:40Z
dc.date.available 2022-02-03T01:47:40Z
dc.date.issued 2022
dc.description.abstract Consumer behaviors are changing fast as everyday life is becoming more and more competitive. For this reason, the lifestyle of living has changed to a more urban society, especially in the Bangkok Metropolitan Region. People who live or work in an urban society, tend to be often in a hurry. This is the reason why many people have become increasingly interested in using laundry services. The key to success in business will always depend on many key factors. One of these is the location selection factor. This study investigates the selection of a suitable location for opening a laundry shop in the Bangkok Metropolitan Region via a multi-criteria decision process (Multi-Criteria Decision Making: MCDM) analyzed using the Analytic Hierarchy Process (AHP). It was found that the top nine important criteria were 1) population density, 2) average housing prices in the area, 3) number of parking spaces, 4) rental fees, 5) number of competitors, 6) ease of access, 7) surrounding environment, 8) distance from the main road, and 9) distance from schools and universities. Four locations were selected for the study, namely Chatuchak District, Soi Phahonyothin 24; Bang Khen District, Phahon Yothin Road; Bangkapi District, Soi Ramkhamhaeng 24; and Lat Krabang District, Soi LatKrabang 46. From the study, it was found that Soi Lat Krabang 46 was the best alternative for setting up a laundromat store.
dc.format.extent 21 pages
dc.format.mimetype application/pdf
dc.identifier.citation ABAC Journal Vol. 42 No.1 (January-March 2022), 121-141
dc.identifier.uri https://repository.au.edu/handle/6623004553/25191
dc.language.iso eng
dc.publisher Bangkok : Assumption University Press
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.rights.holder Assumption University
dc.subject Strategic location selection
dc.subject Laundromat store
dc.subject Analytical hierarchy process
dc.subject.other ABAC Journal
dc.subject.other ABAC Journal -- 2022
dc.title Using the AHP method to evaluate laundromat store location selection: a case study in Bangkok Metropolitan Region
dc.type Text
mods.genre Journal Article
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