The impact of customer-based brand equity on revisit intentions : an empirical study on business and leisure traveler at five Shanghai budget hotels
The impact of customer-based brand equity on revisit intentions : an empirical study on business and leisure traveler at five Shanghai budget hotels
| au.identifier.bibno | 0020-0057 | |
| au.identifier.callno | Thesis 658.827 Y25i 2010 | |
| dc.contributor.author | Yaqian, Zhou | |
| dc.date.accessioned | 2015-06-26T05:13:41Z | |
| dc.date.available | 2015-06-26T05:13:41Z | |
| dc.date.issued | 2010 | |
| dc.description | Thesis (M.A.(TRM)) -- Assumption University, 2010. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 119 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/1809 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Brand loyalty | |
| dc.subject.other | Brand name products | |
| dc.subject.other | Hotels -- Customer services | |
| dc.title | The impact of customer-based brand equity on revisit intentions : an empirical study on business and leisure traveler at five Shanghai budget hotels | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Tourism Management | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts |