Online shopping continuance intention: a case study of online shopping in Thailand
Online shopping continuance intention: a case study of online shopping in Thailand
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2021
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Assumption University Press
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eng
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12 pages
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International Research E-Journal on Business and Economics 6, 1 (2021), 1-12
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Abstract
This study determines individual’s online shopping continuance intention in Bangkok,Thailand , how to retain existing consumers and attract new consumers, to find the most influencing key to Thai consumer’s shopping continuance intention, to understand Thai consumers’ online shopping continuance intention . The study included 400 respondents living in Bangkok and have purchased IT products online in the past six months. This study used non-probability purposive sampling technique and questionnaire for data collection. The results of study showed that time-oriented lifestyle, price-oriented lifestyle, and net-oriented lifestyle have significant impact on satisfaction with online shopping, while satisfaction with online shopping has a significant impact on continuance intention.
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